Together we doubled sales of the Defender… by applying quant social psychology, behavioral science and AIML to take creative to the next level. Incredible combination of science, technology and amazing creative minds.

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The 2025 ARF David Ogilvy Awards is the premier awards competition that honors research- and insights-driven advertising. This year, Hive Science is proud to have won multiple awards along-side JLR, Accenture Song and Hearts & Science.

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Categories: 'Best Use of Emerging Technology', and 'Automotive'.

Winning Submission: 'The Performance Paradox: How Behavioral Science Unlocked Defender's Hidden Purchase Drivers'

A World-First Achievement

This marked the first time a creative team was able to see the deeper predictive psychological drivers of purchase behavior. Then precisely match marketing to these hidden patterns. In 2024, JLR's Defender model nearly doubled sales in the U.S., in part through this first-of-its-kind intelligence, paired with world class creative & media teams. Rapidly seeing beyond what people say & do, and getting to WHY. Congratulations to everyone on the JLR, Accenture, Hearts & Hive teams!

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About Hive Science

Hive Science has invented & patented new technologies at the intersection of quantitative social psychology, behavioral science & AI/ML. The world's leading brands & agencies are using the Hive Platform to rapidly identify these deeper cognitive, emotional, and other predictive psychological patterns that explain why customers will buy their specific products. The Hive platform then offers advanced tools to precisely match their marketing to these deeper patterns, driving increases in action & revenue. For more information, reach out to info@hivescience.ai.

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