Hive maps hundreds of psychological mechanisms that determine decisions—giving you predictive intelligence that was simply impossible before.
You have decades of data. Demographics. Psychographics. Behavioral breadcrumbs. Journey maps that could wallpaper the office. And yet you're testing your way to answers instead of knowing them upfront.
You’ve run the numbers and stress-tested the thesis. The next advantage comes from understanding how people actually decide. Hive brings quantitative social psychology, behavioral science, and AI/ML together to create outsized upside.
You carry some of the highest responsibilities in corporate America. Your processes are rigorous, yet there’s still a gap between what people say they want and what they actually buy—one even the best 12-week sprint can’t close.
Your teams are the conjurers, building products that solve real problems. Your process is disciplined: research, prototyping, iterative testing. And yet there's a gap between elegant design and market performance.