The world's first decision psychology intelligence platform.

Hive maps hundreds of psychological mechanisms that determine decisions—giving you predictive intelligence that was simply impossible before.

HIVE FOR
Marketing & Creatives

You have decades of data. Demographics. Psychographics. Behavioral breadcrumbs. Journey maps that could wallpaper the office. And yet you're testing your way to answers instead of knowing them upfront.

Here’s what Hive changes:
Identify the exact psychological mechanisms that drive purchasing and build creative that activates.
Predict campaign performance pre-production, eliminating weak ideas before they reach market.
Reveal the psychological drivers behind competitor creative—and outperform them with precision.
Define audiences by Psychological Addressable Market, not TAM—because demographics don’t explain decisions.
  • Identify the exact psychological mechanisms that drive purchasing and build creative that activates.
  • Predict campaign performance pre-production, eliminating weak ideas before they reach market.
  • Reveal the psychological drivers behind competitor creative—and outperform them with precision.
  • Define audiences by Psychological Addressable Market, not TAM—because demographics don’t explain decisions.
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HIVE FOR
Private Equity

You’ve run the numbers and stress-tested the thesis. The next advantage comes from understanding how people actually decide. Hive brings quantitative social psychology, behavioral science, and AI/ML together to create outsized upside.

Here’s what Hive changes:
Assess whether growth is driven by true decision-driver advantages or market timing.
Increase enterprise value by optimizing for psychological fit — not just operational efficiency.
Gain an edge by targeting Psychological Addressable Market to drive product fit and conversion.
De-risk commercial diligence with predictive customer intelligence.
Unlock revenue missed by traditional optimization.
Scale value-creation playbooks with psychological precision.
  • Assess whether growth is driven by true decision-driver advantages or market timing.
  • Increase enterprise value by optimizing for psychological fit — not just operational efficiency.
  • Gain an edge by targeting Psychological Addressable Market to drive product fit and conversion.
  • De-risk commercial diligence with predictive customer intelligence.
  • Unlock revenue missed by traditional optimization.
  • Scale value-creation playbooks with psychological precision.
Request a Demo
HIVE FOR
Strategy, Innovation & Growth

You carry some of the highest responsibilities in corporate America. Your processes are rigorous, yet there’s still a gap between what people say they want and what they actually buy—one even the best 12-week sprint can’t close.

Here’s what Hive changes:
Test positioning against the mechanisms that drive
purchase — not just affinity.
Decode competitor performance at a psychological level to engineer stronger strategy.
Identify true adoption barriers
and design precise ways to
remove them.
Map the Psychological
Addressable Market before investing in ideas.
Identify true adoption barriers and design precise ways to remove them.
  • Test positioning against the mechanisms that drive purchase — not just affinity.
  • Decode competitor performance at a psychological level to engineer stronger strategy.
  • Identify true adoption barriers and design precise ways to remove them.
  • Map the Psychological Addressable Market before investing in ideas.
  • Identify true adoption barriers and design precise ways to remove them.
Request a Demo
HIVE FOR
Product Research & Development

Your teams are the conjurers, building products that solve real problems. Your process is disciplined: research, prototyping, iterative testing. And yet there's a gap between elegant design and market performance.

Here’s what Hive changes:
Reverse-engineer competitor products and ads to uncover psychological white space.
Map the Psychological Addressable Market before pursuing product-market fit.
Identify which roadmap features connect to real purchase drivers.
Design products that align with users’ existing decision architecture.
  • Reverse-engineer competitor products and ads to uncover psychological white space.
  • Map the Psychological Addressable Market before pursuing product-market fit.
  • Identify which roadmap features connect to real purchase drivers.
  • Design products that align with users’ existing decision architecture.
  • See the cognitive patterns that shape how people make decisions.
See the cognitive patterns that shape how people make decisions.
Request a Demo
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+6 of the fortune 100 use Hive (we wish we were allowed to show the logos!)

Be the champion that discovers
Hive Science for your team.

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