Hive maps hundreds of psychological mechanisms that determine decisions—giving you predictive intelligence that was simply impossible before.

Hive for Marketing & Creatives

You have decades of data. Demographics. Psychographics. Behavioral breadcrumbs. Journey maps that could wallpaper the office. And yet you're testing your way to answers instead of knowing them upfront.

Here's what changes with Hive:
  • You start by seeing the exact psychological mechanisms that drive your audience to buy, then build your creative to activate them directly.
  • You predict campaign performance before production, killing wrong ideas in strategy instead of after launch.
  • You decode why competitors' creative works (or doesn't) at a psychological level, then beat it with precision.
  • You map by Psychological Addressable Market, not TAM--because two identical demos can decide through completely different mechanisms.

Hive for Strategy, Innovation & Growth

You are responsible for some of the highest callings in corporate America.  Your process is rigorous. And yet, there's a gap between what people say they want and what they actually buy.  It is something that even the best 12 week sprint cycle can’t quite solve.

Here's what changes with Hive:
  • You map the Psychological Addressable Market for your specific ideas before you start.
  • You decode why your competitors win or lose at a psychological level, then engineer a stronger strategy.
  • You test positioning against the mechanisms that drive purchase, not just affinity.
  • You identify the real barriers to adoption, then design informed ways to remove them.
  • You walk into the boardroom with evidence-based projections that weren't possible before.

Hive for Product Research & Development

Your teams are the conjurers, building products that solve real problems. Your process is disciplined: research, prototyping, iterative testing. And yet there's a gap between elegant design and market performance.

Here's what changes with Hive:
  • You know which roadmap features actually connect to deeper purchase drivers.
  • You design products that fit users' existing decision architecture.
  • You see the cognitive patterns people use to make decisions.
  • You rapidly reverse engineer your competitors' products & advertising to find psychological white space.
  • You map your Psychological Addressable Market before chasing product-market fit.

Hive for Private Equity

Your diligence is rigorous. Financials, market sizing, etc. You stress-test the investment thesis from every angle.  But you’re looking for yet another competitive advantage to optimize the growth of your portfolio.  Unlock the power of quantitative social psychology, behavioral science and AI/ML to drive to an outsized upside.  

Here's what changes with Hive:
  • Assess whether a target's growth is built on sustainable decision-driver advantages or market timing.
  • Unlock hidden revenue in portfolio companies that traditional optimization misses.
  • De-risk commercial diligence with predictive customer intelligence.
  • Scale value creation playbooks across the portfolio with psychological precision.
  • Increase enterprise value faster by optimizing for psychological fit, not just operational efficiency.
  • Unlock a competitive edge by seeing Psychological Addressable Market, not just TAM, and maximizing product fit to drive outsized conversion.

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Hive Science for your team.

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