The Psychology of the Super Bowl

Why do 125+ million Americans watch the Super Bowl even when their team isn't playing? 🏈 The answer isn't what you think—and it reveals something fascinating about human psychology.

Psychological Addressable Market: How Great Many set their strategy

Fear of future hair loss drives more purchases than past hair loss. This counterintuitive insight helped Great Many unlock a market their competitors were missing— read how their co-CEO leveraged Hive's platform to accelerate growth from day one.

The Future of Brand Influence

Hive Science recently partnered with Omnicom Media on The Future of Brand Influence - a new study that looks at the future of brand growth in the era of fragmented influence.

Exciting Meetings with Our Friends & Partners @ The Weather Company

Hive Science Wins 2025 David Ogilvy Award

Hive Science is proud to have won 2025 David Ogilvy awards along-side JLR, Accenture Song and Hearts & Science, for their ground breaking work on the Defender campaign, nearly doubling sales in 2024.

Synthetics will create an absolutely perfect, and boring world

Hive Has Gone International!

'How?' you might ask. Isn't decision-making different across countries? Yes—but not in the ways you might expect.

Building High Performing Teams -- Science Edition

Team performance is psychological - just like everything else we do as humans. We wanted to break down the science of what causes certain teams to be so successful (beyond having access to the Hive platform, of course!). What is going on beneath the surface that builds a productive culture of innovation & creativity? We turned to our platform with this challenge and here is what we found.

How Brands are Using Hive For Offense (Growth) and Defense (PR & Retention)

Novel ways our customer brands are rapidly responding to market events with deeper psychologically optimized communications... from drops in the stock market, to tariffs across countries.

Launching Hive Platform Training

This week we ran our first full Hive Platform training session with key leaders from the U.S. & Global Jaguar Land Rover team, and key leaders from their AOR Accenture Song, plus their media partner Hearts & Science.

Meet the Hive Team: Suzy Xu

From Computational Neuroscience...to AI/ML at Hive Science

Starbucks - Getting Back to Their (Psychological) Roots

Big Sky AI Roundtable

At the 2024 Big Sky AI Conference, we joined forces with our customer Axos to showcase Hive and discuss the evolving landscape of Financial Services. The response was enthusiastic—'The Hive Science presentations were absolutely AMAZING; what a game-changer for brands! What a combo- psychology and AI.'