An Amazing Visit With Our Friends At Land Rover, Accenture Song and Hearts & Science

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As you all follow our journey building Hive, this week's edition is a fun update on the exciting week we just wrapped up.

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This week we ran our first full Hive Platform training session with key leaders from the U.S. & Global Jaguar Land Rover team, and key leaders from their AOR Accenture Song, plus their media partner Hearts & Science.

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We spent time deep diving into:

• The science of behavior, the Hive framework and driving to impact.
• Deconstruct & reconstruct: when you can see the underlying predictive dimensions driving our audience's decision making, it unlocks a level of creativity that is even faster & more impactful.
• We took a break from working at a luxury car company, and ran a simulation selling winter sports apparel. Dove into the psychology of snowboarders versus skiers, and took our apparel brand to the next level with quant psych informed creative.
• We connected even more deeply with this group of extremely forward-leaning creatives, data scientists & researchers helping to shape the future of marketing.

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We learned so much. Thanks to Charlotte Blank, Katie Gregory, and everyone who hosted us!

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This is just the beginning. We will be expanding our training with more customers soon, and building self-guided modules to help scale further. Thanks to all of you who are on this journey with Hive, we are looking forward to an exciting 2025 together!

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Matt Baldwin

Director of Customer Success

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