An Amazing Visit With Our Friends At Land Rover, Accenture Song and Hearts & Science
As you all follow our journey building Hive, this week's edition is a fun update on the exciting week we just wrapped up.
This week we ran our first full Hive Platform training session with key leaders from the U.S. & Global Jaguar Land Rover team, and key leaders from their AOR Accenture Song, plus their media partner Hearts & Science.
The JLR, Accenture Song, Hearts & Hive collab!
We spent time deep diving into:
The science of behavior, the Hive framework and driving to impact.
Deconstruct & reconstruct: when you can see the underlying predictive dimensions driving our audience's decision making, it unlocks a level of creativity that is even faster & more impactful.
We took a break from working at a luxury car company, and ran a simulation selling winter sports apparel. Dove into the psychology of snowboarders versus skiers, and took our apparel brand to the next level with quant psych informed creative.
We connected even more deeply with this group of extremely forward-leaning creatives, data scientists & researchers helping to shape the future of marketing.
We learned so much. Thanks to Charlotte Blank, Katie Gregory, and everyone who hosted us!
This is just the beginning. We will be expanding our training with more customers soon, and building self-guided modules to help scale further. Thanks to all of you who are on this journey with Hive, we are looking forward to an exciting 2025 together!
